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Untapped
Market
The largest segment of
the American population, the baby boomers, are more concerned
than ever with their health and appearance. They refuse to age without a
fight, and they have been the driving force behind the explosion of
health clubs, aerobics classes and home fitness during the past three
decades. They have tried all of the “FAD” diets and crash exercise
regimens, and are in search of a more substantial program that leads to
lifelong health.
Through extensive
research and hands-on experience, Inches-A-Weigh
has identified the wants and needs of women of all ages, and integrated
these components to develop a more fulfilling and successful program.
With objectivity, we’ve achieved a broader understanding, offering
consumers a unique, comprehensive and user-friendly approach to calorie
reduction simultaneous to calorie expenditure.
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The
Industry
The segmented industries of health, fitness, nutrition, and wellness
have traditionally reached consumers with ineffective,
fragmented and partial approaches. The vast number of philosophies
marketed by these industries represent only half of the equation at
best. Even the well-established, recognized organizations,
governmental agencies and the medical community have contributed to
the confusion and frustration of the consumer. Despite the millions
of dollars spent on health clubs and exercise equipment, Americans
of all ages are losing the battle of the bulge. Sedentary jobs, fast
food and labor-saving appliances all conspire to keep everyone
running on a calorie surplus.
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Weight Loss Industry
The negative
effects of a partial approach are evident in programs sold by major
companies like Weight Watchers, Jenny Craig, L.A. Weight Loss, Nutri-System,
and Diet Center. Over the last 30 years, these programs have
perpetuated the yo-yo syndrome by offering “FAD” diets and
promoting pills, powders, meals, and shots to women who are
inactive, mature and over-weight. These programs have ignored the
core component of on-site exercise classes and specialized equipment
for dieters to lose weight and maintain the weight loss. In many
ways these programs have sold instant gratification versus lifestyle
management. “FAD” diets that sell the extremes of high and low
calories, protein, carbohydrates, and fats promote compulsive
behavior, rather than nutritional moderation.
Health
Club Industry
The health club
industry
also only partially serves consumers. It focuses on the physical
aspects of beauty and health but does not address the deeper
psychological needs, emotions and feelings of a Weight Watchers or
Jenny Craig type customer. It does not offer controlled nutritional
guidance or behavior modification on an individualized, personal
level. Most of the aerobic, gymnasium, Nautilus, free weight, and
circuit training equipment is designed to build muscle, which in
many cases is too strenuous for our average client
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