3 Phase Figure Correction




	Weight loss customers have special requirements that are underserved by the health club industry. Any facility greater than 2,000 square feet is perceived as being too big and competitive for mature, inactive and overweight women. Psychological Weight loss customers are extremely frustrated with the cyclical effects of the commercial diet “yo-yo syndrome.” They haven’t experienced lasting results, in part because the traditional weight loss centers neglect their on-site fitness needs. Mature, overweight clients are shy and resistant to the competitive environments of aerobic classes, weight lifting and strength building. They have no interest in lifting, jumping, jarring, straining—or wearing leotards. They prefer a safe and more comfortable environment to improve their physical fitness. Emotional Maturing clients possess a strong desire to regain sexuality, self-esteem, increased energy levels, personal confidence, and a youthful exuberance. There is a great need for health education and flexible fitness services. These clients are modest and have real concerns about privacy, noise and safety. Socializing is especially important for them, since statistically they are more likely to be living alone. They may be recently retired or be experiencing the “emptynest syndrome.” Inches-A-Weigh provides the social fellowship they need while helping them achieve their weight loss and fitness goals.

	Physical Clients range from slightly overweight to obese. The aging process creates deconditioned muscles and a slower heart and metabolic rate. A sedentary lifestyle increases excess flab, inches and cellulite in the traditional female problem areas, i.e. inner/outer thighs, waist/tummy/hips, upper back, and upper arms. The majority of the deconditioned market cannot participate initially in a strenuous aerobic program. Frustration, soreness and injuries are exaggerated symptoms of this market. Inches-A-Weigh’s Phase II equipment is designed for the uncoordinated, non-athletic exerciser. This progressive step of assisted exercise ensures a safer, slower and more effective introduction to getting in “shape” for our clients, whose individual needs are not served in standard exercise programs “Many of the deconditioned have the time, willingness, motivation, and finances to get fit. It’s just that no one has ever invited them to do so. The deconditioned individual maybe ready and willing to start exercising, but they don’t know what to do, how to do it, or where to comfortably go to do it.” Jason Conviser, Ph.D., Exercise Physiologist