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The following
section will assist in Demographics, Mapping your Trade
Area and Lease Negotiation Strategy. Before you get
started... visit your local Chamber of Commerce.
http://www.chamberofcommerce.com/
Don't know the
Zip Code? Look it up here
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Step 1
Demographics
This section will
assist you in (4) unique markets Rural Counties (1-100,000
population), Medium Counties (100,00-300,000 population), Metro
Counties (300,000-700,000 population) and Major Metro (700,000-3
million population). The links below will help you research the
following category's: Population, Households, Medium Income,
Ethnic Mix
County and
City
http://quickfacts.census.gov/qfd/
Zip Codes
http://www.melissadata.com/Lookups/countyzip.asp
http://zipskinny.com:80/
For additional
information and verification after you find a prospective lease
space.
http://www.usnaviguide.com:80/zip.htm
What do all these
facts mean ?
Download this
handy definition guide Here
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Step 2
Mapping Your Trade
Area
The most important
step is to trace zip codes into the broadest potential household
reach in all directions to maximize the response to your
advertising. The biggest mistake is to follow the growth areas
and high family income. Once you have traced the zip codes......Do
Not locate near the "Rim" of the trade area. This
will dramatically reduce the potential of your final location.
The ultimate goal is to define the Box within the
center of the trade area and the exact North, South, East and
West streets down to the intersection.
http://maps.huge.info/
Another great
resource for mapping is Google
Earth.
With Google
Earth Plus you can also draw your trade areas and create maps.
See samples below.
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